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Promotional Items |
Build Your Business with Yardsticks
A struggling business owner came to me once complaining of a slow period. I won’t mention the company’s name, but I will say that the entrepreneur worked in the auto parts industry. The individual needed advice in generating some revenue and some new customers. My advertising advice was simple. Give away promotional yardsticks . “Yardsticks?” he questioned. “Yes, promotional yardsticks customized especially for you,” I repeated.
I explained to my acquaintance that the simplicity of offering a free product like yardsticks has multi-faceted benefits and returns. “First of all,” I said, “consider the practicality.” My friend agreed that yardsticks are useful, handy, and important. “Next,” I added, “think about what information is disseminated into to the public eye when you use promotional yardsticks to advertise.” We discussed the possibilities of his company’s name and the exact placement of it on yardsticks. We chatted about logo possibilities as well as phone numbers, addresses, and slogans. My friend was beginning to catch on. “Now,” I noted, “how could you implement this promotional strategy? How could you see your company giving away free yardsticks?”
The business owner reflected openly on a variety of scenarios that included holidays, monthly events, sale days, and radio promotions. “Does this really work?” He asked. “Can promotional yardsticks really entice people to visit my store?” I assured him that this gracious act most certainly could work in his favor in a variety of ways. My friend took my advice. He began offering out promotional yardsticks to walk-ins, long-standing customers, referrals, related businesses, and networking associates of other stores in the same field. In just a few short months, my friend was astounded.
By giving action to the energy through yardsticks , conditions were turning around rather quickly. Newcomers were impressed by his kindness and the yardsticks. Returning customers were flattered by the reward. Associates were obliged to send others his way. Promotional yardsticks were the key to spreading his business by word of mouth in a visual way. The yardsticks assisted in associating his auto parts business with feelings of goodwill and loyalty. His company profited from a solid marketing plan that is based on the use of promotions. Your company can do the same. If you need a boost in revenue, if you need a way to reward those clients, if you need a way to stand out among your competitors, think about the power of promotional yardsticks. When you hand out promotional yardsticks, you are handing out your advertising. More than that, you are showing people that you value business and people.
That’s the power of promotional products. You are letting the gifts, like yardsticks , be the token and the symbolism of what your business stands for. Making customers a priority and rewarding them for their little sales with you, as well as the ongoing business, means building a relationship with people who will likely want to return. Take the advice of my friend. Follow in his footsteps. Let promotional yardsticks help you show your patrons that you value them.
Phone 1-877-238-2421
Click 4 Promos Inc.
48051 SE Baty Road
Sandy, Oregon 97055
Fax 503-826-1951